How to audit your website for conversion blockers
Nova crawls the site, scores performance, SEO, accessibility and conversion paths, and returns the top fixes in priority order, each with the evidence behind it.
Website Crew
When you need this
Traffic arrives but leads do not, and nobody can say which page, form or load problem is costing you. You want a ranked list of fixes, not a slide deck of observations.
How the crew does it
Crawl the site and load the baseline
Website Crew
Nova crawls your domain and runs the audit engine across performance, on-page SEO, accessibility, usability and the conversion funnel. Echo records the before-state so later changes have something to be measured against.
Diagnose the blockers
Website Crew
Nova ties each finding to a page and a piece of evidence: a slow largest paint, a missing call to action, a form with too many fields. Findings without evidence are dropped.
Check brand fit on proposed fixes
Website Crew
Iris reviews any fix that changes copy or layout against your brand voice before it reaches you.
Rank the fixes
Website Crew
Each fix carries a type, target URL, rationale, evidence and a risk rating, ordered by likely impact on leads.
Pick what ships
You
You review the ranked list and approve the fixes you want built. Every approved fix still waits in your queue as a proposed site change until you ship it, and code changes are pull requests that are never auto-merged.
What waits for you
Which fixes move forward, and every visual or copy change before it is published or merged.
Connect
Website access, google_analytics, Brand voice document
Measured by
Site issues resolved against the baseline crawl, Core Web Vitals movement on the pages that changed, and lead movement Echo can attribute to the fixes.
Limits
Needs a crawlable domain. Without GA4, impact is judged from crawl and heuristic data rather than real traffic. Changes stay as proposals until CMS or code access is connected and you approve them.