Every growth job, and how the crew does it.
Jobs an agency would bill you for, with the steps the crew takes, the moment for your approval, what to connect and how the result is measured. Use them with Spryxa or without it.
Explore the six business growth stages107 guides
Website Crew
Workflow: Launch Engineer. Every fix waits in your approval queue as a proposed site change; code becomes a pull request that is never auto-merged.
How to audit your website for conversion blockers
Nova crawls the site, scores performance, SEO, accessibility and conversion paths, and returns the top fixes in priority order, each with the evidence behind it.Connect:Website accessGoogle Analytics 4Brand voice documentHow to fix Core Web Vitals on your key pages
Nova measures LCP, INP, CLS and load timing on the pages that earn leads, names the cause of each failing metric, and stages the fix for your review.Connect:Website accessSearch ConsoleGoogle Analytics 4How to catch page-speed and SEO regressions after a site release
A planned workflow to recheck changed pages after a release and flag potential regressions.Connect:Website accessSearch ConsolePlannedHow to rewrite a landing page that is not converting
Nova audits the live page, writes replacement copy and layout from your positioning, and opens it as a change you review before anything goes out.Connect:Website accessGoogle Analytics 4Brand voice documentHow to build a landing page for an event or launch
Nova turns a short brief (who it is for, the date, the offer) into a landing page draft with registration path and tracking checks, staged for your approval.Connect:WordPressGoogle Analytics 4Google Tag Manager+1How to reduce friction on your lead and contact forms
Nova audits each lead form for field count, errors, mobile usability and call-to-action alignment, then proposes a leaner form you approve before it changes.Connect:Website accessGoogle Analytics 4CRMHow to turn a long site audit into a prioritized fix list
Nova sorts audit findings into a short, ordered list by likely effect on leads and by risk, so the team works on what matters first instead of the longest list.Connect:Website accessGoogle Analytics 4Search ConsoleHow to fix the accessibility issues an audit flags
Nova runs an axe-core scan, scores the site by severity, and turns the findings into fixes, each marked by risk, all of which wait for your approval.Connect:Website accessWordPressHow to check that GA4 and your tags track conversions before a launch
Nova checks that the pages and forms in a launch fire the analytics events you rely on, and lists gaps so you can fix tracking before traffic arrives.Connect:Google Analytics 4Google Tag ManagerWebsite accessHow to ship approved site changes to WordPress
Nova prepares each approved fix as a site-change proposal, shows you the preview, and publishes it to your connected WordPress site only after you approve it.Connect:WordPressBlog / CMSPlannedHow to turn site fixes into code changes your developers can review and merge
Nova writes each fix as an implementation brief or code change against your repository, and your team reviews and merges it. Nothing is merged by the crew.Connect:Website accessHow to find usability problems with a heuristic review
Nova reviews key pages against Nielsen's 10 usability heuristics, flags where visitors are likely to get stuck, and proposes fixes you review before anything changes.Connect:Website accessHow to run a conversion test on a key page
Nova will design a test on a key page, you approve the start, and a readout will say whether the variant won. The end-to-end test and readout flow is still being built.Connect:Google Analytics 4Website accessPlannedHow to measure whether a website change actually worked
A planned workflow for comparing website changes with earlier readings. Automated page-level before-and-after measurement is not available yet.Connect:Google Analytics 4Search ConsoleWebsite accessPlanned
Search Crew
Workflow: Search Navigator. Titles, descriptions, content, backlink outreach and every site change wait for approval in your queue.
How to set a baseline for your search and AI-answer visibility
Vega records where you rank, what you get clicks for and whether AI assistants cite you today, so every later change is measured against a real starting point.Connect:Search ConsoleGoogle Analytics 4Website accessHow to build a keyword and intent map for your market
Vega maps the searches your buyers make, groups them by intent, and matches each group to an existing page or a gap worth a new page.Connect:Search ConsoleWebsite accessSpreadsheet or CSVHow to find content gaps and turn them into page briefs
Vega finds topics buyers search for that your site does not answer, and Lyra turns the best of them into briefs you approve before any writing starts.Connect:Search ConsoleWebsite accessBrand voice documentHow to get your brand cited in AI answers for your category
Vega checks whether AI assistants cite you for the questions your buyers ask, finds the pages keeping you out of the answer, and briefs the fixes.Connect:Website accessSearch ConsoleBrand voice documentHow to monitor Search Console for drops and new opportunities every week
Every week Vega scans Search Console for pages losing clicks, queries gaining impressions and pages near page one, and brings you only what is worth acting on.Connect:Search ConsoleGoogle Analytics 4How to track rankings for your priority keywords
Vega tracks where you and your competitors rank for the keywords you choose, and the monthly report explains what moved and what to do about it.Connect:Search ConsoleHow to refresh pages that are losing search clicks
Vega spots pages whose clicks and positions are sliding, works out why, and briefs a refresh that you approve before the page changes.Connect:Search ConsoleWordPressBrand voice documentHow to rewrite titles and meta descriptions to earn more clicks
Vega finds pages that show up in search but rarely get clicked, and drafts new titles and descriptions. Metadata changes are published only after you approve them.Connect:Search ConsoleWordPressHow to add or repair schema markup on your pages
Vega finds pages with broken or missing structured data, specifies the right schema.org type, and Nova stages the markup fix for your review.Connect:Website accessSearch ConsoleHow to find pages that are blocked from search and fix them
Vega checks for noindex tags, stray canonicals and indexing problems on pages that should rank, and stages the fix so important pages are not left out of search.Connect:Search ConsoleWebsite accessHow to see which competitors win your search results and why
Vega looks at who ranks for your priority searches, what their pages do that yours do not, and where you have a realistic opening.Connect:Search ConsoleWebsite accessHow to plan internal links that point to your priority pages
Vega will map which pages link to your priority pages and propose new internal links for you to approve. This dedicated internal-linking job is not shipped yet.Connect:Website accessWordPressSearch ConsolePlannedHow to keep your map and directory listings consistent
Vega checks your business listings for drift in name, address, phone, hours and category, and prepares the corrections for you to approve.Connect:Google Business ProfileGoogle ReviewsWebsite accessHow to find sites worth earning links from
Vega maps who already cites your category, scores the realistic targets, and briefs the Outreach Crew on the pitches worth sending, with every message approved by you.Connect:Search ConsoleEmail inbox
Content Crew
Workflow: Content Officer. A person reviews the draft, claims, and publishing destination before anything goes live.
How to repurpose one article into a week of LinkedIn posts
Give the Content Crew one article; it drafts a week of LinkedIn posts in your voice, you approve each one, and approved posts publish to your profile or company page.Connect:LinkedInGoogle DriveBrand voice documentHow to turn a long-form post into an X thread
The crew breaks a long post into a numbered X thread with a strong opening line, you approve the wording, and the thread publishes to your connected X account.Connect:XBrand voice documentHow to write Instagram captions for creative you already have
Share the images or videos you plan to post; the crew drafts captions and hashtags in your voice, you approve them, and they publish to your Instagram business account.Connect:InstagramGoogle DriveBrand voice documentHow to keep a Facebook Page active without a social media manager
The crew plans and drafts a steady run of Facebook Page posts from your positioning and news, you approve the batch, and approved posts publish to the Page you connect.Connect:FacebookGoogle DriveBrand voice documentHow to write YouTube titles and descriptions for videos you have already recorded
The crew drafts a title, description and chapter notes for each video from its topic and transcript; after you approve, they publish to your YouTube channel.Connect:YouTubeBrand voice documentHow to draft TikTok captions that match each video
Tell the crew what each short video shows; it drafts a caption and hashtags that fit the clip and your voice, you approve, and it publishes to your connected TikTok account.Connect:TikTokBrand voice documentHow to draft Reddit posts and replies that you post yourself
The crew finds Reddit conversations where your expertise fits and drafts a helpful reply in your voice; Reddit is not connected, so you post it yourself.Connect:Brand voice documentHow to draft a blog post for your next priority search topic
The Search Crew picks the topic, the Content Crew drafts the post in your voice with a target page and rationale, and you approve the draft and where it publishes.Connect:Blog / CMSGoogle DriveSearch Console+1How to refresh an older blog post that has stopped earning traffic
The crew reviews a post that has faded, drafts staged edits to update it, and you approve the changes before they replace what is live.Connect:Blog / CMSSearch ConsoleGoogle Analytics 4How to build a monthly newsletter from what actually happened that month
The crew assembles each issue from your month's posts, launches and news, holds it for your sign-off, and sends the approved issue through Constant Contact.Connect:Constant ContactGoogle DriveBrand voice documentHow to send an approved email campaign to one Constant Contact segment
The crew writes an email for one segment and one purpose, you choose the recipients and approve the send, and it goes out through your Constant Contact account.Connect:Constant ContactBrand voice documentHow to draft a lead magnet and the posts that promote it
The crew drafts a gated guide or checklist from your expertise plus the social posts and email that promote it; you approve every piece before it goes anywhere.Connect:Google DriveLinkedInConstant Contact+1PlannedHow to build a content calendar from your positioning
The crew turns your positioning, priority topics and channels into a dated calendar of drafts, then writes each piece and queues it against your approval rules.Connect:LinkedInXFacebook+3How to turn one post into channel-native pieces for every network you use
One approved post becomes a LinkedIn post, an X thread, an Instagram caption, a Facebook post and an email snippet, each written for its channel and approved before it goes out.Connect:LinkedInXInstagram+4How to turn notes, decks and docs in Google Drive into publishable drafts
Connect Google Drive and the crew uses your existing decks, notes and briefs as source material for posts and articles, so drafts sound like you and say what you know.Connect:Google DriveBrand voice documentHow to announce a launch across social and email in one approval pass
The crew drafts the launch announcement for each connected channel plus a Constant Contact email, you approve them together, and each goes out on the date you set.Connect:LinkedInXFacebook+2
Brand Crew
Workflow: Brand Steward. People approve voice-rule changes and any rewritten copy or replaced asset before publishing.
How to write a brand voice guide the crew can actually enforce
The Brand Crew reads your existing brand docs and best copy, proposes concrete voice rules with examples, and you approve the rules before any draft is checked against them.Connect:Google DriveBrand voice documentWebsite accessHow to audit your existing website and social copy for voice drift
The crew checks your live pages and recent posts against your voice rules, lists each inconsistency with a review-ready rewrite, and you approve which rewrites ship.Connect:Website accessBrand voice documentLinkedIn+2How to check your brand assets for consistency across channels
The crew reviews the logos, images and profile assets in use across your site and social accounts, flags what is outdated or inconsistent, and proposes fixes for your approval.Connect:Google DriveWebsite accessBrand voice documentHow to check every draft's claims before it publishes
Every draft the crews produce passes the Brand Crew's claim and voice check first; anything unsupported is flagged or blocked, and you decide what stands.Connect:Brand voice documentGoogle DriveHow to keep agency and freelancer copy on brand
Send copy from outside writers through the Brand Crew; it checks voice and claims, returns specific rewrites, and you approve the final version before it ships.Connect:Google DriveBrand voice documentHow to update your voice rules when your positioning changes
When you reposition, the crew proposes changes to your voice rules and lists the live copy that no longer fits; you approve the new rules first, then the rewrites.Connect:Brand voice documentGoogle DriveWebsite accessHow to draft replies to reviews and brand mentions in your voice
The crew watches your review surfaces and mentions, drafts a reply in your voice, and holds it for your approval; public replies never go out on their own.Connect:Google ReviewsGoogle Business ProfileBrand voice documentHow to write a positioning and messaging document from what you already say
The crew drafts a positioning and messaging document from your site, decks and best copy, marks what is unsupported, and you approve it as the reference every crew writes from.Connect:Google DriveWebsite accessBrand voice documentPlannedHow to build ideal customer and persona documents the crews can write for
The crew drafts an ideal customer profile and buyer personas from your customer notes and CRM, and you approve them before they shape any copy or targeting.Connect:CRMGoogle DriveSpreadsheet or CSVPlannedHow to review how competitors describe themselves against your messaging
The crew reads competitors' public sites and posts, maps what each claims and who they speak to, and shows where your messaging overlaps or stands apart, for you to act on.Connect:Website accessBrand voice documentPlanned
Paid Media Crew
Workflow: Performance Strategist. Budget, targeting, creative, and campaign launches require explicit human approval.
How to get a weekly paid media readout you can act on
Connect Google Ads or Meta Ads. Each week the Paid Media Crew reads spend and results, writes one readout, and flags what needs your decision.Connect:Google AdsMeta AdsGoogle Analytics 4How to move ad budget toward the campaigns that convert
The Paid Media Crew reads conversion results by campaign and writes a budget-shift proposal. You approve each move before any spend changes.Connect:Google AdsMeta AdsGoogle Analytics 4How to find ad creative gaps and tired ads
The Paid Media Crew reviews your live ads and assets, names the missing formats and the ads whose results are slipping, and drafts replacements for your review.Connect:Google AdsMeta AdsBrand voice documentHow to check a campaign is ready before it launches
Before launch, the Paid Media Crew checks the offer, landing page, tracking and campaign settings, and lists every warning for you to clear.Connect:Google AdsGoogle Analytics 4Website accessHow to build a Google Ads search campaign draft
The Paid Media Crew drafts a search campaign: keywords, negatives, location targets, headlines and descriptions within Google's limits, and a daily budget for you to confirm.Connect:Google AdsWebsite accessHow to set negative keywords before a Google Ads launch
The Paid Media Crew drafts negative keywords for every search campaign and blocks the publish step until at least one is in place.Connect:Google AdsHow to review Google Ads search terms for wasted spend
Planned: the Paid Media Crew will read the search terms report of running campaigns and propose new negatives and keywords for your approval.Connect:Google AdsPlannedHow to review who your ads are reaching
Planned: the Paid Media Crew will compare audience and targeting settings with your ideal customer and propose changes for approval.Connect:Google AdsMeta AdsGoogle Analytics 4PlannedHow to make sure each ad lands on a page that matches it
The Paid Media Crew checks each ad's promise against its landing page and hands mismatches to the Website Crew as proposed fixes you review.Connect:Google AdsMeta AdsWebsite access+1How to check conversion tracking before you spend on ads
The Paid Media and Measurement Crews confirm conversions are recorded for the pages your ads use, so budget decisions rest on real results.Connect:Google Analytics 4Google AdsMeta Ads+2How to review Facebook and Instagram ad performance
Connect Meta Ads and the Paid Media Crew reads Facebook and Instagram results, flags what is working, and proposes changes that wait for your sign-off.Connect:Meta AdsGoogle Analytics 4How to plan a LinkedIn Ads campaign for B2B buyers
Planned: the Paid Media Crew will draft LinkedIn Ads audiences, offer and creative for approval. Today LinkedIn connects for approved organic posts only.Connect:LinkedInGoogle Analytics 4Brand voice documentPlannedHow to plan TikTok ads from what already works organically
Planned: the Paid Media Crew will turn your best organic TikTok ideas into ad drafts for approval. Today TikTok connects for approved organic captions only.Connect:TikTokGoogle Analytics 4Brand voice documentPlanned
Outreach Crew
Workflow: Outreach Specialist. A person reviews recipients, consent, and every outreach message before send.
How to turn a CSV of contacts into an ICP-scored prospect list
Upload a CSV and the Outreach Crew scores each contact against your ideal customer, explains the score, and shortlists who is worth contacting.Connect:Spreadsheet or CSVCRMHow to find new prospects that match your ideal customer in Apollo
Connect Apollo and the Outreach Crew searches it against your ideal customer, returns a scored shortlist, and refreshes it on a biweekly cycle.Connect:ApolloCRMHow to enrich prospects before you reach out
The Outreach Crew adds enrichment notes to each prospect, such as role, company context and a source link, so every message can be specific.Connect:ApolloCRMSpreadsheet or CSVHow to draft warm-intro messages that read like you wrote them
The Outreach Crew drafts a warm-intro DM or email for each approved prospect, grounded in their notes and sent under your identity only after you review it.Connect:LinkedInEmail inboxBrand voice documentHow to draft LinkedIn connection requests and follow-ups
The Outreach Crew drafts a connection note, a first DM, and a follow-up for each approved prospect. You review each one and send it yourself.Connect:LinkedInBrand voice documentHow to build a multi-step email outreach sequence
The Outreach Crew writes a multi-touch email sequence for an approved prospect list in Apollo. You review every step before it is turned on.Connect:ApolloEmail inboxBrand voice documentHow to check consent and suppression before any outreach goes out
The Outreach Crew flags opted-out, invalid and already-contacted people on every list before anything is sent, and you clear each warning.Connect:CRMApolloConstant Contact+1How to keep track of who replied and who is next
Mark each prospect as sent, accepted, replied or closed, and the Outreach Crew keeps the campaign view current and shows who needs a follow-up.Connect:LinkedInEmail inboxCRMHow to hand a booked meeting from outreach to your pipeline
Planned: when a prospect agrees to meet, the Outreach Crew will pass the context to the Pipeline Crew, which proposes the CRM record and follow-up.Connect:CRMCalendarHubSpotPlannedHow to pitch the sites that should cite or link to you
The Search Crew maps who cites your category and briefs the Outreach Crew, which drafts a pitch per site for your review before anything is sent.Connect:Search ConsoleEmail inboxSpreadsheet or CSVHow to pitch partners and podcasts that reach your buyers
Planned: the Outreach Crew will shortlist partners and podcasts that serve your ideal customer and draft a pitch for each, for your approval.Connect:Email inboxLinkedInBrand voice documentPlannedHow to follow up with people you met at an event
Upload the attendee or badge-scan list and the Outreach Crew scores it, drafts a follow-up that references the event, and waits for your review.Connect:Spreadsheet or CSVEmail inboxLinkedInHow to re-engage contacts who went quiet
The Outreach Crew finds contacts who stopped responding, drafts a re-entry message based on where they stalled, and waits for your approval to send.Connect:CRMSpreadsheet or CSVEmail inbox
Pipeline Crew
Workflow: Mission Commander. People approve lead ownership, CRM updates, and any outbound follow-up.
How to get a weekly pipeline summary you can act on
The Pipeline Crew reads your CRM each week and writes one summary: what moved, what stalled, and who should act next. You decide what happens from it.Connect:CRMSalesforceSpreadsheet or CSVHow to flag stalled leads before they go cold
The Pipeline Crew lists leads and deals with no recent movement, says why each one looks stuck, and suggests the next step. You choose which to chase.Connect:CRMSalesforceSpreadsheet or CSVHow to tell each owner which leads to work first
The Pipeline Crew ranks each owner's open leads by stage, age and recent activity, so every rep starts the week with a short list instead of a full queue.Connect:CRMSalesforceSpreadsheet or CSVHow to route new leads to the right owner
The Pipeline Crew recommends an owner for each new lead using your routing rules and the lead's details. Ownership changes only when you approve it.Connect:CRMSalesforceSpreadsheet or CSVHow to draft a fast first reply to every new lead
The Pipeline Crew drafts a first follow-up for each new inbound lead from what they asked for. Nothing goes out until a person approves it.Connect:CRMEmail inboxBrand voice documentHow to triage inbound form leads
The Pipeline Crew sorts form submissions into sales-ready, needs nurture, and not a fit, with the reason for each. You confirm the sort before anything changes.Connect:CRMSpreadsheet or CSVHow to hand off marketing leads to sales cleanly
The Pipeline Crew recommends which marketing leads are ready for sales and packages the context a rep needs. You approve the handoff.Connect:CRMSalesforceGoogle Analytics 4How to find the gaps in your pipeline data
The Pipeline Crew shows which fields your pipeline reports depend on and where they are missing, so you know what the summary can and cannot say.Connect:CRMSalesforceSpreadsheet or CSVHow to see which lead sources turn into pipeline
The Pipeline Crew traces leads from their recorded source to their current stage, so you can see which sources produce qualified pipeline, not just volume.Connect:CRMSalesforceGoogle Analytics 4+2How to clean up duplicate and stale CRM records
The Pipeline Crew will propose merges and fixes for duplicate or stale CRM records as a list you approve line by line. Planned, not live yet.Connect:CRMHubSpotSalesforcePlannedHow to re-engage closed-lost deals worth another look
The Pipeline Crew will list closed-lost deals worth reopening, with the loss reason, and draft a re-entry message for your approval. Planned, not live yet.Connect:CRMHubSpotSalesforce+1PlannedHow to follow up after a meeting no-show
The Pipeline Crew will spot booked meetings that did not happen and draft a rebooking note for your approval. Planned, not live yet.Connect:CalendarCRMEmail inboxPlannedHow to define pipeline stages everyone uses the same way
The Pipeline Crew will draft entry and exit rules for each pipeline stage from how your CRM is used today. You approve the definitions. Planned, not live yet.Connect:CRMHubSpotSalesforcePlanned
Measurement Crew
Workflow: Telemetry Analyst. People decide whether to change budgets, content, or site behavior from the readout.
How to get a regular pulse on traffic, rankings and conversions
The Measurement Crew reads your connected analytics, search and campaign data on a daily loop and reports what changed, what looks wrong, and who should follow up.Connect:Google Analytics 4Search ConsoleGoogle Ads+1How to spot traffic and conversion anomalies early
The Measurement Crew flags sudden drops or spikes in traffic, conversions or spend, shows where they start, and names who should look. You decide the response.Connect:Google Analytics 4Search ConsoleGoogle Ads+1How to understand what drove a lead or conversion
The Measurement Crew writes attribution notes that tie conversions to the channel, campaign and page recorded for them, and says where the data is thin.Connect:Google Analytics 4Google AdsMeta Ads+1How to set up a KPI ledger with minimum targets
The Measurement Crew keeps a KPI ledger: each metric with its minimum target, trigger level, cadence and data source, checked every period against the actual value.Connect:Google Analytics 4Search ConsoleCRM+1How to keep KPI entries current when a source is not connected
The Measurement Crew marks KPIs that are overdue for a manual entry, so the ledger never quietly skips a period. You or your operator enter the value.Connect:Spreadsheet or CSVCRMHow to respond when a KPI keeps missing its minimum
When a KPI misses its minimum period after period, the Measurement Crew raises it with the intervention you agreed in advance. You decide whether to run it.Connect:Google Analytics 4Search ConsoleCRM+1How to keep an evidence record for every outcome
The Measurement Crew keeps work marked not measured yet until a connected tool reports a result, then records the evidence behind the claim.Connect:Google Analytics 4Search ConsoleGoogle Ads+1How to prepare a board or QBR marketing readout
The Measurement Crew assembles a period readout from the KPI ledger, outcome records and connected data, with gaps stated. You own the narrative and the decisions.Connect:Google Analytics 4Search ConsoleGoogle Ads+2How to find where your conversion funnel leaks
The Measurement Crew reads your funnel steps in Google Analytics 4 and shows where visitors drop off, by page, device and channel. Fixes go to other crews.Connect:Google Analytics 4Google Tag ManagerHow to run a campaign post-mortem
The Measurement Crew writes a post-mortem after a campaign ends: spend, results, what the data supports, and what it does not. You decide what carries forward.Connect:Google AdsMeta AdsGoogle Analytics 4How to review your channel mix
The Measurement Crew compares channels side by side on traffic, conversions and spend from connected sources. Budget moves stay your call.Connect:Google Analytics 4Google AdsMeta Ads+1How to check that GA4 events and conversions are tracking
The Measurement Crew checks that your key GA4 events and conversions are firing and flags missing or broken ones. The tracking fix is proposed for approval.Connect:Google Analytics 4Google Tag ManagerWebsite accessHow to read your Search Console performance
The Measurement Crew reads Search Console clicks, impressions, CTR and average position, and points out the queries and pages that moved. Fixes go to the Search Crew.Connect:Search ConsoleGoogle Analytics 4How to measure a site change before and after
The Measurement Crew records a page's baseline before a change ships, then compares the same metrics after, and marks the result not measured until data arrives.Connect:Google Analytics 4Search ConsoleWebsite access
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