How to respond when a KPI keeps missing its minimum
When a KPI misses its minimum period after period, the Measurement Crew raises it with the intervention you agreed in advance. You decide whether to run it.
Measurement Crew
When you need this
A number has been below the line for weeks and the conversation about it keeps getting pushed to the next meeting.
How the crew does it
Track the below-minimum streak
Measurement Crew
Echo counts how many periods in a row each KPI has missed its minimum.
Raise the agreed intervention
Measurement Crew
When a streak builds, the ledger shows the intervention that was written into that KPI's definition.
Show the supporting data
Measurement Crew
The readout includes recent history and any related anomalies, so the decision rests on evidence.
Decide whether to act
You
You decide whether to run the intervention, and which crew takes it on with its own approvals.
What waits for you
Whether the intervention runs, and every change another crew makes as part of it.
Connect
google_analytics, search_console, CRM, Spreadsheet or CSV
Measured by
Below-minimum streaks ended, and the KPI's value in the periods after the intervention.
Limits
The crew surfaces the intervention you agreed; it does not start it. Interventions are only as good as the definitions written up front.