How-to library — every growth job, and how the crew does it

Nova crawls the site, scores performance, SEO, accessibility and conversion paths, and returns the top fixes in priority order, each with the evidence behind it.

Nova measures LCP, INP, CLS and load timing on the pages that earn leads, names the cause of each failing metric, and stages the fix for your review.

After each release, Nova re-crawls the pages that changed, compares them with the last baseline, and flags any drop in speed, metadata or indexability before it costs traffic.

Nova audits the live page, writes replacement copy and layout from your positioning, and opens it as a change you review before anything goes out.

Nova turns a short brief (who it is for, the date, the offer) into a landing page draft with registration path and tracking checks, staged for your approval.

Nova audits each lead form for field count, errors, mobile usability and call-to-action alignment, then proposes a leaner form you approve before it changes.

Nova sorts audit findings into a short, ordered list by likely effect on leads and by risk, so the team works on what matters first instead of the longest list.

Nova runs an axe-core scan, scores the site by severity, and turns the findings into fixes: low-risk ones like alt text can ship in guardrails, the rest wait for review.

Nova checks that the pages and forms in a launch fire the analytics events you rely on, and lists gaps so you can fix tracking before traffic arrives.

Nova prepares each approved fix as a site-change proposal, shows you the preview, and publishes it to your connected WordPress site only after you approve it.

Nova writes each fix as an implementation brief or code change against your repository, and your team reviews and merges it. Nothing is merged by the crew.

Nova reviews key pages against Nielsen's 10 usability heuristics, flags where visitors are likely to get stuck, and proposes fixes you review before anything changes.

Nova will design a test on a key page, you approve the start, and a readout will say whether the variant won. The end-to-end test and readout flow is still being built.

Echo compares each shipped change with the page's own before-state, so you see whether traffic, speed or leads moved, rather than a list of tasks completed.

Vega records where you rank, what you get clicks for and whether AI assistants cite you today, so every later change is measured against a real starting point.

Vega maps the searches your buyers make, groups them by intent, and matches each group to an existing page or a gap worth a new page.

Vega finds topics buyers search for that your site does not answer, and Lyra turns the best of them into briefs you approve before any writing starts.

Vega checks whether AI assistants cite you for the questions your buyers ask, finds the pages keeping you out of the answer, and briefs the fixes.

Every week Vega scans Search Console for pages losing clicks, queries gaining impressions and pages near page one, and brings you only what is worth acting on.

Vega tracks where you and your competitors rank for the keywords you choose, and the monthly report explains what moved and what to do about it.

Vega spots pages whose clicks and positions are sliding, works out why, and briefs a refresh that you approve before the page changes.

Vega finds pages that show up in search but rarely get clicked, and drafts new titles and descriptions. Metadata changes are published only after you approve them.

Vega finds pages with broken or missing structured data, specifies the right schema.org type, and Nova stages the markup fix for your review.

Vega checks for noindex tags, stray canonicals and indexing problems on pages that should rank, and stages the fix so important pages are not left out of search.

Vega looks at who ranks for your priority searches, what their pages do that yours do not, and where you have a realistic opening.

Vega will map which pages link to your priority pages and propose new internal links for you to approve. This dedicated internal-linking job is not shipped yet.

Vega checks your business listings for drift in name, address, phone, hours and category, and prepares the corrections for you to approve.

Vega maps who already cites your category, scores the realistic targets, and briefs the Outreach Crew on the pitches worth sending, with every message approved by you.

Give the Content Crew one article; it drafts a week of LinkedIn posts in your voice, you approve each one, and approved posts publish to your profile or company page.

The crew breaks a long post into a numbered X thread with a strong opening line, you approve the wording, and the thread publishes to your connected X account.

Share the images or videos you plan to post; the crew drafts captions and hashtags in your voice, you approve them, and they publish to your Instagram business account.

The crew plans and drafts a steady run of Facebook Page posts from your positioning and news, you approve the batch, and approved posts publish to the Page you connect.

The crew drafts a title, description and chapter notes for each video from its topic and transcript; after you approve, they publish to your YouTube channel.

Tell the crew what each short video shows; it drafts a caption and hashtags that fit the clip and your voice, you approve, and it publishes to your connected TikTok account.

The crew finds Reddit conversations where your expertise fits and drafts a helpful reply in your voice; Reddit is not connected, so you post it yourself.

The Search Crew picks the topic, the Content Crew drafts the post in your voice with a target page and rationale, and you approve the draft and where it publishes.

The crew reviews a post that has faded, drafts staged edits to update it, and you approve the changes before they replace what is live.

The crew assembles each issue from your month's posts, launches and news, holds it for your sign-off, and sends the approved issue through Constant Contact.

The crew writes an email for one segment and one purpose, you choose the recipients and approve the send, and it goes out through your Constant Contact account.

The crew drafts a gated guide or checklist from your expertise plus the social posts and email that promote it; you approve every piece before it goes anywhere.

The crew turns your positioning, priority topics and channels into a dated calendar of drafts, then writes each piece and queues it against your approval rules.

One approved post becomes a LinkedIn post, an X thread, an Instagram caption, a Facebook post and an email snippet, each written for its channel and approved before it goes out.

Connect Google Drive and the crew uses your existing decks, notes and briefs as source material for posts and articles, so drafts sound like you and say what you know.

The crew drafts the launch announcement for each connected channel plus a Constant Contact email, you approve them together, and each goes out on the date you set.

The Brand Crew reads your existing brand docs and best copy, proposes concrete voice rules with examples, and you approve the rules before any draft is checked against them.

The crew checks your live pages and recent posts against your voice rules, lists each inconsistency with a review-ready rewrite, and you approve which rewrites ship.

The crew reviews the logos, images and profile assets in use across your site and social accounts, flags what is outdated or inconsistent, and proposes fixes for your approval.

Every draft the crews produce passes the Brand Crew's claim and voice check first; anything unsupported is flagged or blocked, and you decide what stands.

Send copy from outside writers through the Brand Crew; it checks voice and claims, returns specific rewrites, and you approve the final version before it ships.

When you reposition, the crew proposes changes to your voice rules and lists the live copy that no longer fits; you approve the new rules first, then the rewrites.

The crew watches your review surfaces and mentions, drafts a reply in your voice, and holds it for your approval; public replies never go out on their own.

The crew drafts a positioning and messaging document from your site, decks and best copy, marks what is unsupported, and you approve it as the reference every crew writes from.

The crew drafts an ideal customer profile and buyer personas from your customer notes and CRM, and you approve them before they shape any copy or targeting.

The crew reads competitors' public sites and posts, maps what each claims and who they speak to, and shows where your messaging overlaps or stands apart, for you to act on.

Connect Google Ads or Meta Ads. Each week the Paid Media Crew reads spend and results, writes one readout, and flags what needs your decision.

The Paid Media Crew reads conversion results by campaign and writes a budget-shift proposal. You approve each move before any spend changes.

The Paid Media Crew reviews your live ads and assets, names the missing formats and the ads whose results are slipping, and drafts replacements for your review.

Before launch, the Paid Media Crew checks the offer, landing page, tracking and campaign settings, and lists every warning for you to clear.

The Paid Media Crew drafts a search campaign: keywords, negatives, location targets, headlines and descriptions within Google's limits, and a daily budget for you to confirm.

The Paid Media Crew drafts negative keywords for every search campaign and blocks the publish step until at least one is in place.

Planned: the Paid Media Crew will read the search terms report of running campaigns and propose new negatives and keywords for your approval.

Planned: the Paid Media Crew will compare audience and targeting settings with your ideal customer and propose changes for approval.

The Paid Media Crew checks each ad's promise against its landing page and hands mismatches to the Website Crew as proposed fixes you review.

The Paid Media and Measurement Crews confirm conversions are recorded for the pages your ads use, so budget decisions rest on real results.

Connect Meta Ads and the Paid Media Crew reads Facebook and Instagram results, flags what is working, and proposes changes that wait for your sign-off.

Planned: the Paid Media Crew will draft LinkedIn Ads audiences, offer and creative for approval. Today LinkedIn connects for approved organic posts only.

Planned: the Paid Media Crew will turn your best organic TikTok ideas into ad drafts for approval. Today TikTok connects for approved organic captions only.

Upload a CSV and the Outreach Crew scores each contact against your ideal customer, explains the score, and shortlists who is worth contacting.

Connect Apollo and the Outreach Crew searches it against your ideal customer, returns a scored shortlist, and refreshes it on a biweekly cycle.

The Outreach Crew adds enrichment notes to each prospect, such as role, company context and a source link, so every message can be specific.

The Outreach Crew drafts a warm-intro DM or email for each approved prospect, grounded in their notes and sent under your identity only after you review it.

The Outreach Crew drafts a connection note, a first DM, and a follow-up for each approved prospect. You review each one and send it yourself.

The Outreach Crew writes a multi-touch email sequence for an approved prospect list in Apollo. You review every step before it is turned on.

The Outreach Crew flags opted-out, invalid and already-contacted people on every list before anything is sent, and you clear each warning.

Mark each prospect as sent, accepted, replied or closed, and the Outreach Crew keeps the campaign view current and shows who needs a follow-up.

Planned: when a prospect agrees to meet, the Outreach Crew will pass the context to the Pipeline Crew, which proposes the CRM record and follow-up.

The Search Crew maps who cites your category and briefs the Outreach Crew, which drafts a pitch per site for your review before anything is sent.

Planned: the Outreach Crew will shortlist partners and podcasts that serve your ideal customer and draft a pitch for each, for your approval.

Upload the attendee or badge-scan list and the Outreach Crew scores it, drafts a follow-up that references the event, and waits for your review.

The Outreach Crew finds contacts who stopped responding, drafts a re-entry message based on where they stalled, and waits for your approval to send.

The Pipeline Crew reads your CRM each week and writes one summary: what moved, what stalled, and who should act next. You decide what happens from it.

The Pipeline Crew lists leads and deals with no recent movement, says why each one looks stuck, and suggests the next step. You choose which to chase.

The Pipeline Crew ranks each owner's open leads by stage, age and recent activity, so every rep starts the week with a short list instead of a full queue.

The Pipeline Crew recommends an owner for each new lead using your routing rules and the lead's details. Ownership changes only when you approve it.

The Pipeline Crew drafts a first follow-up for each new inbound lead from what they asked for. Nothing goes out until a person approves it.

The Pipeline Crew sorts form submissions into sales-ready, needs nurture, and not a fit, with the reason for each. You confirm the sort before anything changes.

The Pipeline Crew recommends which marketing leads are ready for sales and packages the context a rep needs. You approve the handoff.

The Pipeline Crew shows which fields your pipeline reports depend on and where they are missing, so you know what the summary can and cannot say.

The Pipeline Crew traces leads from their recorded source to their current stage, so you can see which sources produce qualified pipeline, not just volume.

The Pipeline Crew will propose merges and fixes for duplicate or stale CRM records as a list you approve line by line. Planned, not live yet.

The Pipeline Crew will list closed-lost deals worth reopening, with the loss reason, and draft a re-entry message for your approval. Planned, not live yet.

The Pipeline Crew will spot booked meetings that did not happen and draft a rebooking note for your approval. Planned, not live yet.

The Pipeline Crew will draft entry and exit rules for each pipeline stage from how your CRM is used today. You approve the definitions. Planned, not live yet.

The Measurement Crew reads your connected analytics, search and campaign data on a daily loop and reports what changed, what looks wrong, and who should follow up.

The Measurement Crew flags sudden drops or spikes in traffic, conversions or spend, shows where they start, and names who should look. You decide the response.

The Measurement Crew writes attribution notes that tie conversions to the channel, campaign and page recorded for them, and says where the data is thin.

The Measurement Crew keeps a KPI ledger: each metric with its minimum target, trigger level, cadence and data source, checked every period against the actual value.

The Measurement Crew marks KPIs that are overdue for a manual entry, so the ledger never quietly skips a period. You or your operator enter the value.

When a KPI misses its minimum period after period, the Measurement Crew raises it with the intervention you agreed in advance. You decide whether to run it.

The Measurement Crew keeps work marked not measured yet until a connected tool reports a result, then records the evidence behind the claim.

The Measurement Crew assembles a period readout from the KPI ledger, outcome records and connected data, with gaps stated. You own the narrative and the decisions.

The Measurement Crew reads your funnel steps in Google Analytics 4 and shows where visitors drop off, by page, device and channel. Fixes go to other crews.

The Measurement Crew writes a post-mortem after a campaign ends: spend, results, what the data supports, and what it does not. You decide what carries forward.

The Measurement Crew compares channels side by side on traffic, conversions and spend from connected sources. Budget moves stay your call.

The Measurement Crew checks that your key GA4 events and conversions are firing and flags missing or broken ones. The tracking fix is proposed for approval.

The Measurement Crew reads Search Console clicks, impressions, CTR and average position, and points out the queries and pages that moved. Fixes go to the Search Crew.

The Measurement Crew records a page's baseline before a change ships, then compares the same metrics after, and marks the result not measured until data arrives.