How to understand what drove a lead or conversion
The Measurement Crew writes attribution notes that tie conversions to the channel, campaign and page recorded for them, and says where the data is thin.
Measurement Crew
When you need this
Every channel claims the same conversions, and you need a plain account of what the data does and does not support.
How the crew does it
Read conversion paths
Measurement Crew
Echo reads conversions with their recorded source, medium, campaign and landing page from connected analytics.
Line them up with campaigns
Measurement Crew
It matches those conversions to campaign spend and activity from connected ad accounts.
Write the notes
Measurement Crew
Each note states what the data shows, which attribution model it used, and where tagging is missing or unclear.
Approve any model change
You
If the notes suggest a different attribution model or metric definition, that change waits for your approval.
What waits for you
Any change to the attribution model or to how a metric is defined.
Connect
google_analytics, google_ads, meta_ads, Google Tag Manager
Measured by
Conversions with a recorded source and campaign, and the share left unattributed over time.
Limits
Attribution is only as good as the tagging behind it. The crew reports what is recorded; it does not change tracking or the model on its own.