How to see which lead sources turn into pipeline
The Pipeline Crew traces leads from their recorded source to their current stage, so you can see which sources produce qualified pipeline, not just volume.
Pipeline Crew
When you need this
You know how many leads each channel sends but not which ones ever reach a qualified stage.
How the crew does it
Group leads by recorded source
Pipeline Crew
Atlas groups leads and deals by the source field in the CRM, alongside campaign data from connected tools.
Follow each source to its stage
Pipeline Crew
It shows how many leads from each source reached each pipeline stage in the period.
Flag untracked sources
Pipeline Crew
Leads with no recorded source are counted separately so the gap is visible.
Decide where to put effort
You
You decide whether to shift attention, spend or content toward the sources that reach qualified stages.
What waits for you
Any budget, campaign or process change you make from the readout. The readout changes nothing on its own.
Connect
CRM, salesforce, google_analytics, google_ads, meta_ads
Measured by
Qualified pipeline by recorded source, compared period over period.
Limits
The readout depends on source fields being filled in. Budget moves are recommendations handled by the Paid Media Crew with your approval.