How to review your channel mix
The Measurement Crew compares channels side by side on traffic, conversions and spend from connected sources. Budget moves stay your call.
Measurement Crew
When you need this
Budget is split the way it was last year, and nobody has checked whether each channel still earns its share.
How the crew does it
Gather each channel's numbers
Measurement Crew
Echo reads traffic and conversions by channel from Google Analytics 4 and spend from connected ad accounts.
Put them on the same basis
Measurement Crew
Channels are compared on the same period and conversion definition, with attribution caveats noted.
Show the trend
Measurement Crew
Each channel's movement over recent periods is shown so one strong week does not drive the decision.
Decide any budget move
You
You decide whether to shift budget. The Paid Media Crew proposes any change for your explicit approval.
What waits for you
Any budget shift between channels. Nothing moves from the review alone.
Connect
google_analytics, google_ads, meta_ads, search_console
Measured by
Conversions and spend by channel, compared period over period.
Limits
Channels without a connected source cannot be compared fairly. The crew recommends; it does not move budget.