How to get a weekly paid media readout you can act on

Connect Google Ads or Meta Ads. Each week the Paid Media Crew reads spend and results, writes one readout, and flags what needs your decision.

Paid Media Crew

When you need this

You spend on ads every week but only see the numbers when someone pulls a report, and nobody tells you what changed or what to do about it.

Connect your ad accounts
You
Connect Google Ads, Meta Ads, or both. The crew reads spend and results; connecting does not let it change anything.
Roll up the week's performance
Paid Media Crew
Orion pulls spend, conversions, cost per acquisition and return on ad spend by campaign and compares them with the prior period.
Flag what moved
Paid Media Crew
Campaigns whose cost or conversion volume shifted are called out with the numbers behind them, not a guess about why.
Attach recommendations
Paid Media Crew
Where the data supports it, the readout carries a budget-shift proposal, creative gaps, or a tracking warning.
Decide what to act on
You
You read the readout and approve, change, or reject each recommendation. Nothing in the account changes from the readout alone.

Any budget, targeting, or creative change the readout recommends. The readout itself is information only.

google_ads, meta_ads, google_analytics

Spend efficiency and conversion volume week over week, and the CPA and ROAS trend per campaign.

The readout is only as complete as the accounts you connect. The crew does not change bids, budgets, or ads from the readout.