How to move ad budget toward the campaigns that convert
The Paid Media Crew reads conversion results by campaign and writes a budget-shift proposal. You approve each move before any spend changes.
Paid Media Crew
When you need this
Budget sits where it was set at launch, even though some campaigns bring in leads at a far lower cost than others.
How the crew does it
Compare cost per result across campaigns
Paid Media Crew
Orion lines up spend, conversions and cost per acquisition for each connected campaign over the same window.
Draft the budget-shift proposal
Paid Media Crew
The proposal names which campaigns to fund more, which to fund less, the amounts, and the evidence for each move.
Check the conversions are real
Paid Media Crew
Moves that rest on campaigns with missing or suspect conversion tracking are marked so you do not fund a tracking error.
Approve or edit each move
You
You accept, change, or reject every line. The proposal stays a recommendation until you approve it.
Watch the result
Paid Media Crew
After an approved move, the next weekly readout reports spend and conversions against the period before the change.
What waits for you
Every budget change, line by line. Budget moves are recommendations unless ad-account permissions and approval gates are satisfied.
Connect
google_ads, meta_ads, google_analytics
Measured by
Conversion volume and cost per acquisition after the approved shift, compared with the period before it.
Limits
The crew needs connected ad accounts with conversion data. It proposes; it does not move money without your approval and the right account permissions.