How to check conversion tracking before you spend on ads

The Paid Media and Measurement Crews confirm conversions are recorded for the pages your ads use, so budget decisions rest on real results.

Paid Media Crew

When you need this

You are about to spend, or already spending, and are not sure the ad platform and analytics record the leads your ads produce.

Connect analytics and ad accounts
You
Connect Google Analytics and your ad accounts, and give the crew access to the site or tag manager if you use one.
List the conversion goals
Paid Media Crew
The crews list which actions count as conversions and which pages the ads send traffic to.
Look for gaps
Paid Media Crew
Pages with no recorded conversions, goals the ad platform does not see, and results that disagree between tools are flagged.
Propose fixes
Paid Media Crew
Each gap comes with a proposed fix, such as a missing event or a form that does not fire its goal.
Approve the fixes
You
You approve tracking and site changes before they ship, and decide whether to hold spend until they do.

Tracking and site changes, and whether to pause or hold spend while tracking is fixed.

google_analytics, google_ads, meta_ads, Google Tag Manager, Website access

Campaigns with verified conversion tracking, and whether ad-platform conversions agree with analytics.

The crews can only check what is connected. Offline sales and phone conversions need a source they can read.