How to find ad creative gaps and tired ads
The Paid Media Crew reviews your live ads and assets, names the missing formats and the ads whose results are slipping, and drafts replacements for your review.
Paid Media Crew
When you need this
The same few ads have run for months, results are drifting, and nobody has checked which formats or messages are missing.
How the crew does it
Inventory the live creative
Paid Media Crew
Orion lists the ads and assets running in each connected account, by campaign and format.
Name the gaps
Paid Media Crew
Missing headlines, descriptions, image sizes or offer angles are listed per campaign as asset gaps.
Flag ads that are slipping
Paid Media Crew
Ads whose results have declined over recent periods are flagged with the performance numbers that show it.
Draft replacement copy
Paid Media Crew
The Content Crew drafts new headlines and descriptions, and the Brand Crew checks them against your voice.
Approve the creative
You
You review each new ad before it goes anywhere. Nothing is swapped into a live campaign without your sign-off.
What waits for you
Every new or replaced ad, and any decision to pause a tired one.
Connect
google_ads, meta_ads, Brand voice document
Measured by
Asset gaps closed and the results of approved new creative against the ads they replaced.
Limits
Fatigue is read from connected performance data, so it needs a running campaign with history. The crew drafts copy; you supply or approve images and video.