How to build a Google Ads search campaign draft
The Paid Media Crew drafts a search campaign: keywords, negatives, location targets, headlines and descriptions within Google's limits, and a daily budget for you to confirm.
Paid Media Crew
When you need this
You want to start or rebuild a Google Ads search campaign without a blank account and a week of setup.
How the crew does it
Give the offer and the goal
You
Tell the crew what you sell, where, the landing page to send people to, and a monthly budget.
Draft keywords and negatives
Paid Media Crew
Orion drafts keywords from your offer and search demand, plus negative keywords that screen out low-intent searches.
Write the ads within platform limits
Paid Media Crew
Headlines are held to 30 characters and descriptions to 90, with at least 3 headlines and 2 descriptions.
Set targeting and budget
Paid Media Crew
Location or radius targets and a daily budget are drafted from your monthly figure, with a warning on any high daily budget.
Review and approve the draft
You
You edit keywords, copy, targeting and budget, then approve. Publishing to Google Ads happens only after that approval.
What waits for you
Keywords, ad copy, location targets, daily budget, and the decision to publish.
Connect
google_ads, Website access
Measured by
A draft that passes validation with no blocking errors, then conversion volume and CPA once it runs.
Limits
Publishing needs a connected Google Ads account and your approval. Location targets written as text must be matched to Google Ads targets before publishing.