How to set negative keywords before a Google Ads launch
The Paid Media Crew drafts negative keywords for every search campaign and blocks the publish step until at least one is in place.
Paid Media Crew
When you need this
You are about to launch search ads and do not want budget spent on searches for free versions, jobs, or training.
How the crew does it
Read the offer and keywords
Paid Media Crew
Orion reviews the campaign's keywords and what you actually sell.
Draft the negative list
Paid Media Crew
Terms that attract the wrong searcher, such as job seekers or people looking for free options, are drafted as negatives.
Hold the publish step
Paid Media Crew
A search campaign draft with no negative keywords is flagged before publishing so it cannot go out unprotected by accident.
Approve the list
You
You remove anything that would block real buyers and approve the final list with the campaign.
What waits for you
The negative keyword list, as part of the campaign you approve for launch.
Connect
google_ads
Measured by
Campaigns launched with a reviewed negative list, and spend efficiency once they run.
Limits
This applies to new drafts. Reviewing the search terms report of a running campaign is a separate, planned job.