How to review Google Ads search terms for wasted spend
Planned: the Paid Media Crew will read the search terms report of running campaigns and propose new negatives and keywords for your approval.
Paid Media Crew
Planned: not yet end to end in the app
When you need this
A search campaign has been running for a while and you suspect it is paying for searches that never turn into customers.
How the crew does it
Pull the search terms
Paid Media Crew
Orion reads which actual searches triggered your ads, with spend and conversions for each.
Sort terms by intent
Paid Media Crew
Terms that spend without converting, or that clearly do not match your offer, are grouped for review.
Propose negatives and new keywords
Paid Media Crew
The crew drafts negative keywords for the waste and new keywords for searches that convert but are not yet targeted.
Approve each change
You
You approve, edit, or reject every proposed negative and keyword before anything changes in the account.
What waits for you
Every negative keyword and keyword addition to a running campaign.
Connect
google_ads
Measured by
Spend on non-converting search terms, and CPA trend after approved changes.
Limits
Not live yet. Today the crew sets negative keywords on new drafts and reads campaign-level results, not the search terms report.