How to review Facebook and Instagram ad performance
Connect Meta Ads and the Paid Media Crew reads Facebook and Instagram results, flags what is working, and proposes changes that wait for your sign-off.
Paid Media Crew
When you need this
You run Facebook or Instagram ads and want a plain account of what the spend is producing without logging into Ads Manager.
How the crew does it
Connect Meta Ads
You
Connect the ad account. The crew reads performance; connecting does not let it change campaigns.
Read results by campaign and ad
Paid Media Crew
Orion reads spend, results and cost per result for each campaign and ad.
Name the winners and the drains
Paid Media Crew
Ads and campaigns that earn their spend, and those that do not, are listed with the numbers.
Propose changes
Paid Media Crew
The crew drafts budget shifts, creative refreshes, or pauses, each as a proposal.
Sign off on changes
You
Every change to budget, audience or creative waits for your approval.
What waits for you
Budget shifts, pauses, audience changes, and new creative on Meta.
Connect
meta_ads, google_analytics
Measured by
Spend efficiency, conversion volume, and CPA and ROAS trend for Meta campaigns.
Limits
Changes on Meta are proposals that wait for your sign-off. Results depend on the conversion events your Meta account records.