How to keep an evidence record for every outcome
The Measurement Crew keeps work marked not measured yet until a connected tool reports a result, then records the evidence behind the claim.
Measurement Crew
When you need this
Reports count shipped work as wins before anyone has checked whether it changed traffic, leads or spend.
How the crew does it
Log the work as not measured yet
Measurement Crew
When a change ships or a post publishes, it is recorded as delivered, with business impact not measured yet.
Set the measurement window
Measurement Crew
Echo notes the metric, source and before and after windows that will be used to judge it.
Record the result when it arrives
Measurement Crew
Once a connected tool reports data for the window, the result and its source are attached to the record.
Accept or question the evidence
You
You review the evidence and decide whether it supports the claim before it goes into a report.
What waits for you
Which evidence records you accept as outcomes, and any claim built on them.
Connect
google_analytics, search_console, google_ads, meta_ads
Measured by
Outcome records with a connected source and a result, compared with records still not measured.
Limits
Work with no connected source stays not measured. The crew does not mark an outcome as proven without data.