How to build a keyword and intent map for your market
Vega maps the searches your buyers make, groups them by intent, and matches each group to an existing page or a gap worth a new page.
Search Crew
When you need this
Your site targets keywords someone picked years ago, or you are entering a new market or service area and need to know how buyers search for it.
How the crew does it
Research the demand
Search Crew
Vega pulls keyword ideas from Search Console, keyword research and the search results for your category, with volume where it is available.
Group by intent
Search Crew
Searches are grouped into topics and tagged by intent: learning, comparing, or ready to buy.
Match to pages
Search Crew
Each group is matched to the page that should rank for it, or flagged as a gap with no page.
Cut what does not fit
You
You remove topics that do not match what you sell or who you sell to, and approve the map the crew works from.
What waits for you
The final keyword map: which topics you pursue and which you drop.
Connect
search_console, Website access, Spreadsheet or CSV
Measured by
Impressions and clicks for the mapped topic groups in Search Console over the following months.
Limits
Third-party volume figures are estimates and treated as directional. Vega does not know your margins or capacity, so fit with your business is your call.