How to find content gaps and turn them into page briefs
Vega finds topics buyers search for that your site does not answer, and Lyra turns the best of them into briefs you approve before any writing starts.
Search Crew
When you need this
Competitors show up for questions your site never addresses, and your content calendar is filled by guesswork rather than demand.
How the crew does it
Compare coverage
Search Crew
Vega compares your content inventory with your keyword map and with the pages that rank for your category.
Rank the gaps
Search Crew
Gaps are ordered by buyer intent, search demand and how realistic it is for your site to rank.
Write the briefs
Search Crew
Lyra drafts a brief per gap: the question to answer, the target search, the angle and the proof to use. Iris checks the claims.
Approve the briefs
You
You approve, edit or reject each brief before a draft is written, and nothing is published without a further review.
What waits for you
Each brief before drafting, and the finished page before it is published.
Connect
search_console, Website access, Brand voice document
Measured by
Impressions and clicks for the new pages in Search Console, and leads Echo can attribute to them.
Limits
Needs a brand voice reference for briefs. Vega recommends; Lyra drafts; publishing stays review-gated.