How to refresh pages that are losing search clicks
Vega spots pages whose clicks and positions are sliding, works out why, and briefs a refresh that you approve before the page changes.
Search Crew
When you need this
Pages that used to bring steady search traffic are fading, often because they are out of date or a competitor published something better.
How the crew does it
Find the decaying pages
Search Crew
Vega compares Search Console clicks and positions over time and lists pages in steady decline.
Diagnose the decline
Search Crew
Outdated facts, a new competitor page, a shift in what searchers want, or a technical issue such as a changed canonical.
Brief the refresh
Search Crew
Lyra drafts the update from Vega's brief: what to add, cut and restructure. Iris checks the claims.
Approve the update
You
You review the refreshed page before it is published. Content changes require approval by default; opt-in autopilot on Scale is the exception.
What waits for you
The refreshed content before it replaces the live page.
Connect
search_console, wordpress, Brand voice document
Measured by
Clicks, impressions and average position for the refreshed page against its pre-refresh trend.
Limits
Needs Search Console to see decline in real data. A refresh cannot recover traffic lost to a change in what searchers want if the page no longer fits that need.