How to plan a LinkedIn Ads campaign for B2B buyers
Planned: the Paid Media Crew will draft LinkedIn Ads audiences, offer and creative for approval. Today LinkedIn connects for approved organic posts only.
Paid Media Crew
Planned: not yet end to end in the app
When you need this
Your buyers are defined by role, company size and industry, and search or social ads reach too many of the wrong people.
How the crew does it
Define the buyer and the offer
You
You confirm the roles, company types and the offer the campaign should lead with.
Draft audiences
Paid Media Crew
Orion drafts audience definitions by job title, function, seniority and company attributes.
Draft the creative
Paid Media Crew
The Content Crew drafts ad copy and the Brand Crew checks it against your voice.
Check launch readiness
Paid Media Crew
The landing page and conversion tracking are checked before the plan goes to you.
Approve audience, budget and creative
You
Nothing launches until you approve the audience, the budget and every ad.
What waits for you
Audiences, budget, creative, and the launch.
Connect
linkedin, google_analytics, Brand voice document
Measured by
Validated campaign readiness now; conversion volume and CPA once LinkedIn Ads data can be read.
Limits
Not live yet. The LinkedIn connection today publishes approved organic posts; the crew cannot read or change LinkedIn Ads accounts.