How to review who your ads are reaching
Planned: the Paid Media Crew will compare audience and targeting settings with your ideal customer and propose changes for approval.
Paid Media Crew
Planned: not yet end to end in the app
When you need this
Your ads get clicks, but the leads they bring are the wrong size, the wrong role, or in the wrong place.
How the crew does it
Confirm who the ideal customer is
You
You confirm the customer profile the crew should compare the targeting against.
Read the current targeting
Paid Media Crew
Orion lists the locations, audiences and exclusions set on each connected campaign.
Compare with who converts
Paid Media Crew
Targeting is checked against where conversions actually come from in connected data.
Propose targeting changes
Paid Media Crew
The crew drafts additions, exclusions and narrowed targets, each with the evidence behind it.
Approve targeting changes
You
Every change to an audience or target waits for your explicit approval.
What waits for you
Every audience, location, or exclusion change.
Connect
google_ads, meta_ads, google_analytics
Measured by
Conversion volume and CPA after approved targeting changes.
Limits
Not live yet. Today targeting is set on new Google Ads drafts and reviewed at launch, not audited across running campaigns.