How to check that GA4 events and conversions are tracking
The Measurement Crew checks that your key GA4 events and conversions are firing and flags missing or broken ones. The tracking fix is proposed for approval.
Measurement Crew
When you need this
You are about to judge a campaign or a page change and are not sure the conversion it depends on is being recorded.
How the crew does it
List the events that matter
Measurement Crew
Echo lists the events and conversions your reports depend on, such as form submits and bookings.
Check each one is reporting
Measurement Crew
It checks Google Analytics 4 for recent data on each event and flags any that have gone silent or never fired.
Point to the likely cause
Measurement Crew
Where possible it notes the page or tag involved, and hands the fix to the Website Crew or your developer.
Approve the tracking fix
You
You approve any tag or site change before it ships, and any change to what counts as a conversion.
What waits for you
Any tag, site or conversion-definition change that comes out of the check.
Connect
google_analytics, Google Tag Manager, Website access
Measured by
Key events reporting data, and the conversions recorded after a fix.
Limits
The crew reads Google Analytics 4 and flags problems. It does not edit tags or the site itself.