How to find where your conversion funnel leaks
The Measurement Crew reads your funnel steps in Google Analytics 4 and shows where visitors drop off, by page, device and channel. Fixes go to other crews.
Measurement Crew
When you need this
Traffic looks healthy but leads are flat, and you do not know which step is losing people.
How the crew does it
Confirm the funnel steps
You
You confirm the steps that matter, such as landing page, pricing page, form start and form submit.
Read each step from analytics
Measurement Crew
Echo reads how many visitors reach each step from Google Analytics 4 for the period.
Break down the biggest drop
Measurement Crew
The step that loses the most visitors is split by page, device and channel to show where it concentrates.
Hand off to the right crew
Measurement Crew
The readout names who should investigate, usually the Website Crew for page issues or the Content Crew for message issues.
Choose what to fix
You
You decide which drop-off to work on and approve any change the other crew proposes.
What waits for you
The funnel definition, and any page or content change made from the readout.
Connect
google_analytics, Google Tag Manager
Measured by
Step-to-step conversion in the funnel, compared before and after any change.
Limits
Funnel steps must be tracked as events in Google Analytics 4. The crew reads the funnel; it does not change pages.