How to check every draft's claims before it publishes
Every draft the crews produce passes the Brand Crew's claim and voice check first; anything unsupported is flagged or blocked, and you decide what stands.
Brand Crew
When you need this
You worry about an unsupported number, a promise you cannot keep, or a competitor comparison reaching a page or an ad.
How the crew does it
Receive the draft
Brand Crew
Posts, emails, page copy and ad copy from the other crews come through the Brand Crew before they reach you.
Check claims and voice
Brand Crew
The crew checks each claim against your source material and claim rules, and each line against your voice.
Flag or block
Brand Crew
Unsupported claims are flagged with the reason; drafts that break your rules are held back rather than passed along.
Settle the flagged claims
You
You confirm a claim with a source, change it, or cut it. The draft then moves to its normal approval.
What waits for you
Every flagged claim, and the final draft through the owning crew's own approval.
Connect
Brand voice document, google_drive
Measured by
Drafts approved without rework, and claim findings resolved before publishing.
Limits
The crew can only check claims against sources it can see; it is not a legal review. Regulated claims still need your counsel.