How to write a brand voice guide the crew can actually enforce
The Brand Crew reads your existing brand docs and best copy, proposes concrete voice rules with examples, and you approve the rules before any draft is checked against them.
Brand Crew
When you need this
Your voice lives in one person's head or a PDF of adjectives, and every writer, freelancer and tool interprets it differently.
How the crew does it
Share your source material
You
You connect Google Drive or upload your brand docs, and point to the copy you consider on-brand.
Extract the patterns
Brand Crew
The crew reads the material and names what your best copy actually does: tone, word choices, sentence shape, and what it never says.
Propose rules with examples
Brand Crew
It turns those patterns into checkable rules, each with an on-brand and off-brand example.
Approve the voice rules
You
You edit, reject or add rules. Voice-rule changes always wait for a person.
Apply the rules to every draft
Brand Crew
Approved rules become the brand voice reference the Brand and Content Crews check drafts against.
What waits for you
Every voice rule and example before it becomes the reference.
Connect
google_drive, Brand voice document, Website access
Measured by
Rules approved, then drafts that pass the voice check without rework.
Limits
Needs real source copy to learn from; it will not invent a voice from a list of adjectives. It does not publish anything.