How to update your voice rules when your positioning changes
When you reposition, the crew proposes changes to your voice rules and lists the live copy that no longer fits; you approve the new rules first, then the rewrites.
Brand Crew
When you need this
You changed who you sell to or what you lead with, and the old voice rules keep pulling drafts back to the old story.
How the crew does it
Describe the change
You
You share the new positioning, or the document where it is written down.
Propose rule changes
Brand Crew
The crew drafts additions, edits and retirements to your voice rules, with examples of each.
Approve the new rules
You
Voice-rule changes wait for you; nothing is checked against them until you approve.
Find copy that no longer fits
Brand Crew
The crew rechecks your live copy against the updated rules and lists what now reads off-message.
Approve the rewrites
You
You approve rewrites piece by piece before they replace anything.
What waits for you
Each voice-rule change, then each rewrite of live copy.
Connect
Brand voice document, google_drive, Website access
Measured by
Rule changes approved, and the off-message findings they surface resolved.
Limits
The crew cannot decide your positioning for you; it applies the one you give it.