How to audit your existing website and social copy for voice drift
The crew checks your live pages and recent posts against your voice rules, lists each inconsistency with a review-ready rewrite, and you approve which rewrites ship.
Brand Crew
When you need this
Your site, social accounts and emails were written by different people over different years, and it shows.
How the crew does it
Collect the current copy
Brand Crew
The crew reads your site pages and the posts from your connected social accounts.
Check against the voice reference
Brand Crew
Each piece is checked against your brand voice rules and the specific breaks are flagged.
Draft rewrites
Brand Crew
For each finding the crew drafts a review-ready rewrite rather than just a note.
Approve the rewrites
You
You accept, edit or dismiss each finding. Nothing is replaced until you approve it.
Hand off approved changes
Brand Crew
Approved site copy goes to the Website Crew to stage; approved social copy goes to the Content Crew.
What waits for you
Each rewrite before it replaces live copy, and which findings to dismiss.
Connect
Website access, Brand voice document, linkedin, facebook, instagram
Measured by
Brand consistency findings resolved, and rewrites approved without further rework.
Limits
Needs a brand voice reference first. The Brand Crew does not publish or replace anything by itself.