How to rewrite a landing page that is not converting
Nova audits the live page, writes replacement copy and layout from your positioning, and opens it as a change you review before anything goes out.
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When you need this
A landing page gets visits from ads or search but produces few leads, and you suspect the message, layout or offer rather than the traffic.
How the crew does it
Audit the live page
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Nova reads the page as it stands: headline clarity, call-to-action visibility, trust signals, form friction and load speed.
Draft the replacement
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Nova writes new copy and a revised layout from your positioning and proof, and Lyra helps on longer sections.
Check claims and voice
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Iris checks every claim and phrase against your brand rules and blocks anything unsupported.
Review the change side by side
You
You see the current page and the proposed version together, edit or reject, and approve. A visual change like this is always staged for review.
Publish and compare
Website Crew
Once approved, the change goes to your CMS, and the page is measured against its own before-state.
What waits for you
The new copy, the new layout and the publish to your CMS.
Connect
wordpress, google_analytics, Brand voice document
Measured by
Conversion rate and lead count on the page after the change against its own before-state.
Limits
Nova does not invent proof, testimonials or offers you have not supplied. Without CMS access the rewrite is delivered as a ready-to-paste change rather than published.