How to reduce friction on your lead and contact forms
Nova audits each lead form for field count, errors, mobile usability and call-to-action alignment, then proposes a leaner form you approve before it changes.
Website Crew
When you need this
Visitors reach your contact, demo or quote form and leave before submitting, or your CRM receives incomplete entries.
How the crew does it
Find the forms that matter
Website Crew
Nova maps every form on the site and which pages lead to it, starting with the ones tied to leads.
Audit each form
Website Crew
Field count, required fields, error handling, labels, tap targets on mobile and whether the button text matches the offer.
Propose the leaner form
Website Crew
Nova drafts the change: fields to drop or defer, clearer labels, better error states. Atlas flags any field your CRM routing depends on.
Decide which fields stay
You
You decide what sales still needs to capture and approve the change. Form changes are staged for review because they affect what reaches your pipeline.
Measure completions
Website Crew
Echo compares form submissions and completion against the before-state once the change ships.
What waits for you
Which fields are removed or made optional, and the form change on the live site.
Connect
Website access, google_analytics, CRM
Measured by
Form submissions and completed entries against the period before the change.
Limits
Nova cannot see form abandonment unless your analytics records form events. It will not remove fields your CRM routing requires without your decision.