How to run a conversion test on a key page
Nova will design a test on a key page, you approve the start, and a readout will say whether the variant won. The end-to-end test and readout flow is still being built.
Website Crew
Planned: not yet end to end in the app
When you need this
You have two credible versions of a headline, offer or layout and want evidence before committing to one.
How the crew does it
Frame the hypothesis
Website Crew
Nova writes what changes, why it should matter, the metric that decides the test and the guardrail metrics to watch.
Build the variant
Website Crew
Nova drafts the variant page, and Iris checks it for brand fit.
Approve the test start
You
Starting a conversion test is a gated action: you approve the variant, the traffic split and the stop rule.
Read out the result
Website Crew
Echo reports the result with its confidence level and recommends the next test.
What waits for you
The variant, the start of the test and which version becomes permanent.
Connect
google_analytics, Website access
Measured by
The pre-agreed conversion metric for each variant, with guardrail metrics and a stated confidence level.
Limits
Planned: the dedicated experiment readout is not shipped yet, so today the crew can draft variants and hypotheses but not run and read out a test end to end. Low-traffic pages may never reach a confident result.