How to write YouTube titles and descriptions for videos you have already recorded
The crew drafts a title, description and chapter notes for each video from its topic and transcript; after you approve, they publish to your YouTube channel.
Content Crew
When you need this
You record webinars, demos or talks, and they go up with a working title and an empty description.
How the crew does it
Share the video details
You
You give the crew the video, its transcript or notes, and what you want a viewer to do after watching.
Draft title and description
Content Crew
The crew writes a clear title and a description that says what the video covers, with links and chapter notes where the transcript supports them.
Align with search topics
Content Crew
Where the Search Crew has a priority topic that matches, the wording uses the terms people actually search for.
Approve before it goes up
You
You check the title, description and any claims, then confirm the channel.
Publish to the channel
Content Crew
The approved title and description publish to your connected YouTube channel.
What waits for you
The title, description and links for each video, and the channel it publishes to.
Connect
youtube, Brand voice document
Measured by
Descriptions approved and published, and edits needed before approval.
Limits
The crew writes the words around the video; it does not edit or produce video. Chapter notes need a transcript or your notes to work from.