How to keep a Facebook Page active without a social media manager
The crew plans and drafts a steady run of Facebook Page posts from your positioning and news, you approve the batch, and approved posts publish to the Page you connect.
Content Crew
When you need this
Customers still check your Facebook Page before they call, and the last post there is months old.
How the crew does it
Collect what is worth saying
Content Crew
The crew reads your recent site updates, announcements and source docs for things your Page audience would care about.
Draft the posts
Content Crew
It writes each post for Facebook's audience, plainly and locally where that fits, with a link or call to action.
Approve the batch
You
You review the drafts together, cut or edit any, and confirm the Page and schedule.
Publish to the Page
Content Crew
Approved posts publish to the Facebook Page you connected, on the dates you approved.
What waits for you
The wording of each post, the Page it goes to, and the posting dates.
Connect
facebook, google_drive, Brand voice document
Measured by
Posts drafted, approved and published on the agreed schedule.
Limits
The crew does not answer comments or messages on the Page, and it does not run Facebook ads; paid work belongs to the Paid Media Crew.