How to build a content calendar from your positioning
The crew turns your positioning, priority topics and channels into a dated calendar of drafts, then writes each piece and queues it against your approval rules.
Content Crew
When you need this
Content happens in bursts around launches, and in between, every channel goes quiet at once.
How the crew does it
Read your positioning and topics
Content Crew
The crew starts from your brand voice, positioning documents and the Search Crew's priority topics.
Lay out the calendar
Content Crew
It proposes what goes out on which channel and when, so each piece has a reason to exist.
Approve the plan
You
You move, cut or add items before any drafting starts.
Draft ahead of each date
Content Crew
The crew drafts each piece ahead of its slot and queues it for review.
Approve each piece before it publishes
You
Every draft still waits for your approval of wording, claims and destination.
What waits for you
The calendar itself, then each draft, its claims and its channel before it publishes.
Connect
linkedin, twitter, facebook, instagram, Constant Contact, Brand voice document
Measured by
Calendar items drafted on time, accepted, scheduled and published.
Limits
Only channels you connect can publish automatically after approval; anything else comes to you as finished copy.