How to draft a blog post for your next priority search topic
The Search Crew picks the topic, the Content Crew drafts the post in your voice with a target page and rationale, and you approve the draft and where it publishes.
Content Crew
When you need this
You know which topics you should rank for, but the blog has not had a new post since the last person who wrote them left.
How the crew does it
Take the topic brief
Content Crew
The Search Crew hands over the priority topic, the intent behind it and the page it should support.
Draft the post
Content Crew
The Content Crew writes the post from your positioning and source material, with a stated target page and the reason for it.
Check voice and claims
Content Crew
The Brand Crew reviews the draft and flags every claim that needs a source or your sign-off.
Approve the draft and destination
You
You edit the post, settle the flagged claims, and confirm where it publishes.
Stage it for publishing
Content Crew
Where a CMS connection is in place the post is staged as a change for the Website Crew to ship after approval; otherwise you get the final copy to publish.
What waits for you
The draft, every flagged claim, and the publishing destination on your site.
Connect
CMS, google_drive, search_console, Brand voice document
Measured by
Drafts accepted and published, and later traffic or lead movement attributed to the post.
Limits
Publishing to your site needs a CMS connection and an approval; without one, the crew hands you the finished draft. It does not invent statistics or customer stories.