How to pitch the sites that should cite or link to you

The Search Crew maps who cites your category and briefs the Outreach Crew, which drafts a pitch per site for your review before anything is sent.

Outreach Crew

When you need this

Competitors are cited or linked by publications and directories that never mention you, and nobody has asked them to.

How the crew does it

  1. Map who cites the category

    Outreach Crew

    The Search Crew lists the sites that cite or link to others in your category and scores the realistic targets.

  2. Brief the outreach

    Outreach Crew

    Each target comes with what they cover and the page or resource of yours worth pointing them to.

  3. Draft a pitch per site

    Outreach Crew

    Apollo drafts a specific note for each target, not a mass template.

  4. Approve recipients and every pitch

    You

    You choose who to contact and approve each message before it is sent.

  5. Track the outcome

    Outreach Crew

    Replies you log are recorded against each pitch, so you can see which targets responded.

What waits for you

The target list and every pitch before it is sent.

Connect

search_console, Email inbox, Spreadsheet or CSV

Measured by

Pitches approved, replies logged, and the citations or links you confirm were earned.

Limits

The crew finds contacts only where they are public or in your tools. It does not buy links or send without your approval.