How to review how competitors describe themselves against your messaging
The crew reads competitors' public sites and posts, maps what each claims and who they speak to, and shows where your messaging overlaps or stands apart, for you to act on.
Brand Crew
Planned: not yet end to end in the app
When you need this
Buyers say you sound like everyone else in the category, and you want to see exactly where.
How the crew does it
Name the competitors
You
You list the competitors buyers compare you with.
Read their public messaging
Brand Crew
The crew reads their home pages, product pages and recent public posts.
Map claims side by side
Brand Crew
It lays out what each claims, who it addresses and what proof it shows, beside your own messaging.
Decide what changes
You
You decide which overlaps to move away from; any resulting voice-rule change or rewrite waits for your approval.
What waits for you
Any change to your voice rules or copy that comes out of the review.
Connect
Website access, Brand voice document
Measured by
Review delivered, and messaging changes approved from it.
Limits
Not yet an end-to-end Brand Crew job. It reads public material only and does not guess at competitors' results or pricing.