How to write a positioning and messaging document from what you already say
The crew drafts a positioning and messaging document from your site, decks and best copy, marks what is unsupported, and you approve it as the reference every crew writes from.
Brand Crew
Planned: not yet end to end in the app
When you need this
Every page, deck and post describes the company slightly differently, and you want one document everyone writes from.
How the crew does it
Collect how you describe yourself
Brand Crew
The crew reads your site, decks and source docs for the claims, audiences and proof you already use.
Draft the document
Brand Crew
It drafts the core message, who it is for, the proof behind it, and the phrases to use and avoid.
Mark the gaps
Brand Crew
Claims with no proof in your material are marked as open, not filled in.
Approve the messaging
You
You settle the open items and approve the document before any crew uses it.
What waits for you
The positioning statement, each message and its proof, and the phrases list.
Connect
google_drive, Website access, Brand voice document
Measured by
Document approved, then drafts across crews approved without messaging rework.
Limits
Not yet an end-to-end Brand Crew job; today the crew checks copy against a positioning you provide rather than writing the document for you.