How to make sure each ad lands on a page that matches it
The Paid Media Crew checks each ad's promise against its landing page and hands mismatches to the Website Crew as proposed fixes you review.
Paid Media Crew
When you need this
Ads promise one thing and the page they click through to says another, or sends people to a generic home page.
How the crew does it
Map ads to landing pages
Paid Media Crew
Orion lists every ad and the final URL it sends traffic to.
Compare the promise with the page
Paid Media Crew
The offer, headline and call to action in the ad are compared with what the page actually says and asks for.
Hand mismatches to the Website Crew
Paid Media Crew
Each mismatch goes to the Website Crew as a proposed page change with the ad text attached as evidence.
Approve the page changes
You
Visual and copy changes to the page are staged for your review before they ship.
What waits for you
Any change to a landing page, and any change to the ad's final URL.
Connect
google_ads, meta_ads, Website access, CMS
Measured by
Mismatches resolved, and conversion rate on the landing page after approved changes.
Limits
The crew needs access to the pages it checks. Page changes depend on editable site surfaces, and risky or visual changes wait for review.