How to rewrite titles and meta descriptions to earn more clicks

Vega finds pages that show up in search but rarely get clicked, and drafts new titles and descriptions. Metadata changes are published only after you approve them.

Search Crew

When you need this

Search Console shows high impressions and low click-through on pages that should be winning, or the audit flags missing or truncated titles.

How the crew does it

  1. Find the low-click pages

    Search Crew

    Vega lists pages with many impressions and a weak click-through rate, plus pages with missing, long or duplicate titles and descriptions.

  2. Draft new metadata

    Search Crew

    Vega writes a title and description for each that front-loads the searched terms and states the offer plainly.

  3. Check voice

    Search Crew

    Iris reviews the drafts for brand voice and unsupported claims.

  4. Approve the metadata

    You

    You approve each change before it is published. Nova applies approved changes through your CMS.

What waits for you

Every title and meta description change before it goes live.

Connect

search_console, wordpress

Measured by

Click-through rate and clicks for the changed pages in Search Console against the prior period.

Limits

Search engines can rewrite titles and snippets, so a new description is not always shown. Meta descriptions are not a ranking factor; the aim is clicks, not position.