How to build a multi-step email outreach sequence
The Outreach Crew writes a multi-touch email sequence for an approved prospect list in Apollo. You review every step before it is turned on.
Outreach Crew
When you need this
One email rarely gets an answer, and you want a considered sequence of follow-ups rather than a single shot.
How the crew does it
Pick the list and the goal
You
Choose the approved prospect list and what a reply should lead to.
Write the sequence
Outreach Crew
Apollo drafts each step, with a different angle per touch and the timing between them.
Check voice and claims
Outreach Crew
The Brand Crew checks the voice, and any claim in the copy is held for your review.
Run the suppression check
Outreach Crew
Opted-out, invalid or already-active contacts are flagged before the sequence can start.
Approve every step and turn it on
You
You approve each email and the recipient list, then turn the sequence on yourself.
What waits for you
Each email in the sequence, the recipients, and turning the sequence on.
Connect
Apollo, Email inbox, Brand voice document
Measured by
Replies and qualified meetings per sequence, and invalid or suppressed contacts avoided.
Limits
Needs a connected Apollo account for sequences. The crew stops at drafts until you approve recipients and every message.