How to draft replies to reviews and brand mentions in your voice

The crew watches your review surfaces and mentions, drafts a reply in your voice, and holds it for your approval; public replies never go out on their own.

Brand Crew

When you need this

Reviews sit unanswered for weeks, and the negative ones get a defensive reply written in a hurry.

How the crew does it

  1. Watch for new reviews and mentions

    Brand Crew

    The crew watches the review surfaces and brand mentions you connect.

  2. Draft a reply

    Brand Crew

    It drafts a reply in your voice that addresses what the reviewer actually said.

  3. Flag the sensitive ones

    Brand Crew

    Negative reviews and anything that touches a complaint or a refund are marked for closer reading.

  4. Approve each public reply

    You

    You edit and approve each reply. Replies to negative reviews and any public response wait for a person.

What waits for you

Every public reply, with negative reviews always reviewed by a person.

Connect

google_reviews, Google Business Profile, Brand voice document

Measured by

Replies drafted and approved without rework, and reviews left unanswered.

Limits

The crew does not argue with reviewers, offer refunds or discounts, or post any reply without approval.