How to define pipeline stages everyone uses the same way

The Pipeline Crew will draft entry and exit rules for each pipeline stage from how your CRM is used today. You approve the definitions. Planned, not live yet.

Pipeline Crew

Planned: not yet end to end in the app

When you need this

Two reps put the same deal in different stages, so stage totals and forecasts mean different things to different people.

How the crew does it

  1. Read how stages are used today

    Pipeline Crew

    Atlas looks at which stages deals pass through, how long they stay, and where they skip or move backwards.

  2. Draft entry and exit rules

    Pipeline Crew

    It drafts a plain rule for what must be true for a deal to enter and leave each stage.

  3. List deals that break the draft

    Pipeline Crew

    Open deals that would sit in a different stage under the draft rules are listed for review.

  4. Approve the definitions

    You

    Sales and marketing leads agree the final rules. Any stage change in the CRM waits for approval.

What waits for you

The stage definitions, and any deal moved to a different stage as a result.

Connect

CRM, hubspot, salesforce

Measured by

Deals whose stage matches the agreed rules, checked in each weekly summary.

Limits

Not live yet as a guided job. Stage definitions are a business decision; the crew drafts them and never changes CRM stages on its own.