How to send an approved email campaign to one Constant Contact segment
The crew writes an email for one segment and one purpose, you choose the recipients and approve the send, and it goes out through your Constant Contact account.
Content Crew
When you need this
You have a specific message for a specific group, such as an offer for past customers or an invite for prospects, and no one to write and send it this week.
How the crew does it
Set the goal and audience
You
You tell the crew what the email is for and which existing list or segment it should reach.
Draft the campaign
Content Crew
The crew writes the subject line, preview text, body and call to action for that audience.
Review claims and voice
Content Crew
The Brand Crew checks the offer wording and flags anything that needs confirming.
Approve recipients and send
You
You confirm the segment, check the final email, and approve the send. Choosing recipients and sending both wait for you.
Send and report back
Content Crew
The email sends through Constant Contact, and campaign stats return to the crew.
What waits for you
The recipients, the final email, and the moment it sends.
Connect
Constant Contact, Brand voice document
Measured by
Campaigns approved and sent, and the campaign stats reported back from Constant Contact.
Limits
Uses your existing Constant Contact lists and segments; it does not add contacts or turn on automated sequences without approval. Mailchimp and HubSpot are not connected yet.