How to build a monthly newsletter from what actually happened that month
The crew assembles each issue from your month's posts, launches and news, holds it for your sign-off, and sends the approved issue through Constant Contact.
Content Crew
When you need this
Your list keeps growing but the newsletter goes out whenever someone finds a spare afternoon, which is rarely.
How the crew does it
Gather the month
Content Crew
The crew collects what you published, shipped and announced during the month, from your site, social posts and source docs.
Draft the issue
Content Crew
It writes a subject line, preview text and an issue built around the few things your readers should know.
Check voice and claims
Content Crew
The Brand Crew reviews the issue before it reaches you.
Approve the issue and the list
You
You edit the issue, choose the Constant Contact list or segment, and approve the send.
Send through Constant Contact
Content Crew
The approved issue sends to the list you chose, and campaign results come back for the next issue.
What waits for you
The issue content, the subject line, the recipient list or segment, and the send itself.
Connect
Constant Contact, google_drive, Brand voice document
Measured by
Issues approved and sent, and the campaign results reported back from Constant Contact.
Limits
Sends only through Constant Contact today; Mailchimp is coming soon. The crew does not buy or import lists, and never sends without your approval.