How to plan TikTok ads from what already works organically
Planned: the Paid Media Crew will turn your best organic TikTok ideas into ad drafts for approval. Today TikTok connects for approved organic captions only.
Paid Media Crew
Planned: not yet end to end in the app
When you need this
Some of your organic short videos land well and you want to test paying to show them to more of the right people.
How the crew does it
Shortlist organic winners
Paid Media Crew
The crew lists the organic videos with the strongest engagement as candidates for paid tests.
Draft the ad angle
Paid Media Crew
Orion drafts the offer, hook and caption for each candidate, and the Brand Crew checks the voice.
Draft a test budget and audience
Paid Media Crew
A small test plan with audience and budget is drafted for each candidate.
Approve the test
You
You approve the creative, audience and budget before any money is spent.
What waits for you
Which videos to promote, the audience, the test budget, and the launch.
Connect
tiktok, google_analytics, Brand voice document
Measured by
Conversion volume and cost per result from the test, once TikTok ad data can be read.
Limits
Not live yet. The TikTok connection today publishes approved organic captions; the crew cannot read or change a TikTok Ads account.