How to draft a lead magnet and the posts that promote it
The crew drafts a gated guide or checklist from your expertise plus the social posts and email that promote it; you approve every piece before it goes anywhere.
Content Crew
Planned: not yet end to end in the app
When you need this
Your site has one way to get in touch, a demo form, and visitors who are not ready to talk leave with nothing.
How the crew does it
Pick the topic and audience
You
You choose the question your buyers keep asking and share the material the answer should come from.
Draft the asset
Content Crew
The crew drafts the guide or checklist in your voice, built only from the source material you provided.
Draft the promotion
Content Crew
It writes the social posts and the email that point people to the asset.
Approve the asset and every promotion
You
You review the asset and each post and email, then confirm destinations and timing.
Hand off the landing page
Content Crew
The Website Crew takes the approved copy for the page and form that capture the download.
What waits for you
The asset's content and claims, each promotional post and email, and where each one publishes.
Connect
google_drive, linkedin, Constant Contact, CMS
Measured by
Drafts accepted, then downloads and new leads attributed to the asset once a capture page is live.
Limits
Not yet end to end: the crew drafts the pieces, but building the gated page, the form and lead routing needs separate work from the Website and Pipeline Crews.