How to triage inbound form leads

The Pipeline Crew sorts form submissions into sales-ready, needs nurture, and not a fit, with the reason for each. You confirm the sort before anything changes.

Pipeline Crew

When you need this

Your contact form mixes real buyers with job seekers, vendors and spam, and sales wastes time sorting it.

How the crew does it

  1. Read each submission

    Pipeline Crew

    Atlas reads the form answers, company and source for each new submission.

  2. Check it against your ideal customer

    Pipeline Crew

    Each submission is compared with the ideal customer profile you gave the crew.

  3. Sort and explain

    Pipeline Crew

    Submissions are sorted into sales-ready, nurture or not a fit, with the reason written next to each.

  4. Confirm the sort

    You

    You confirm or change each call. Confirmed sales-ready leads move to routing and a drafted first reply.

What waits for you

Each triage call, and anything written back to the CRM as a result.

Connect

CRM, Spreadsheet or CSV

Measured by

Sales-ready leads confirmed and the booked meetings that follow from them.

Limits

Triage needs an ideal customer profile to judge against. The crew does not delete submissions or contact anyone.