How to enrich prospects before you reach out

The Outreach Crew adds enrichment notes to each prospect, such as role, company context and a source link, so every message can be specific.

Outreach Crew

When you need this

Your list has names and companies but nothing to say to them beyond a generic pitch.

How the crew does it

  1. Gather what is known

    Outreach Crew

    Apollo collects the prospect's role, company and public profile details from connected sources.

  2. Write enrichment notes

    Outreach Crew

    Each prospect gets short notes on what is relevant to your offer, with the source link and snippet it came from.

  3. Mark thin records

    Outreach Crew

    Prospects with too little verified information are marked so you can decide whether to contact them at all.

  4. Review the notes

    You

    You check the notes before they are used in any message, and remove anything that is wrong or too personal.

What waits for you

The enrichment notes that will shape each message, and whether thin records are contacted.

Connect

Apollo, CRM, Spreadsheet or CSV

Measured by

Prospects with sourced notes, and reply rate on messages drafted from them.

Limits

Deep enrichment requires connected CRM or prospecting tools. Without them the crew works only from what is in your list and public sources.