How to read your Search Console performance
The Measurement Crew reads Search Console clicks, impressions, CTR and average position, and points out the queries and pages that moved. Fixes go to the Search Crew.
Measurement Crew
When you need this
You have Search Console connected but nobody reads it, so ranking drops show up as a lead drop weeks later.
How the crew does it
Pull search performance
Measurement Crew
Echo reads clicks, impressions, CTR and average position by query and page from Search Console.
Find what moved
Measurement Crew
Queries and pages that gained or lost the most against the previous period are listed.
Hand off the opportunities
Measurement Crew
Pages losing position or with high impressions and low clicks are passed to the Search Crew to investigate.
Pick what to work on
You
You decide which pages and queries are worth the Search or Content Crew's time.
What waits for you
Which search opportunities get worked, and any page change that follows through the other crews' approvals.
Connect
search_console, google_analytics
Measured by
Search Console clicks, impressions, CTR and average position for the pages you chose to work on.
Limits
Requires a connected Search Console property. The crew reports; it does not change pages.